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Market research is important for your business in order to understand the interests & opinions of your customers, strengths & weaknesses of your competitors. Learn basic research methods in this topic from the free management library. Browse articles by topic - hbs working knowledge: the latest business management research and ideas from hbs faculty. Read a selection about business from our extensive body of research and insights.
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Mark nk saunders, professor of business research methods, university of surrey adrian thornhill philip lewis. The journal of business research applies theory developed from business research to actual business situations recognizing the intricate.
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